Wednesday, September 5, 2012

Becomming UN with the e-Universe

I receive hundreds of emails every day, and am always amazed when there's one from a real person; I'm not even ounting the sneaky ones that appear to be from a person but which are really from some company I'd probably have no interest in. So, like ridding a garden of weeds, I have been culling my inbox, brashly unsubscribing to everything I haven't intentionally planted there myself

I buy online a lot, and am aware now of the trail I leave in my wake and how it multiplies without my consent. I recently ordered flowers for a funeral from ProFlowers. I was vastly unhappy with several elements of the ordering process, and replied to their follow up "rate us" email with vigor, outlining all The reasons I would NEVER order from them again. Their response was an apologetic email offering 30% off my next order (as if I send flowers with wild abandon). When I didn't immediately respond with an order, the next day they offered 40% and also emailed me from their sibling company, ProPlants. Aargh! They have a bunch of subsidiaries. I anticipate 50% off at ProSeedlings tomorrow and Free! Free! Free! at ProManure by the end of the week.

I have just Unsubscribed to all future emails, but as I am finding, some companies claim it takes up to 8 days to take me off the list. Hmmmm. I have my doubts about that. I also have clients who subscribe to my auto newsletter for Massage Kalamazoo and every addition and deletion is immediate. 

Continuing in my quest to be unknown, uncontacted, and unsolicited, I stumbled across the most annoying process, whereby I click on unsubscribe and am directed to a special website where I am asked to enter my email address -TWICE - in order not to receive emails. Really? That feels like eating 2 meals in order to be allowed to diet. It makes me mad, Cybercompany. It makes me far less likely to ever buy from you again. Ticking me off is not a good sales strategy.

So for 2 afternoons, I have listened to Dr Phil solve his guests' issues while trying to eliminate mine. I have found the "unsubscribe" button on virtually every email, no matter how cleverly they try to hide it. I have typed and retyped the information I am asking them to forget. I have sighed when I realized I'm cutting off one branch of a company tree with no guarantee their subsidiaries won't still pop up like so many Whack-A-Moles. I am waiting breathlessly for the mysterious 8 day waiting period to pass. Dr Phil's guests have nothing on the angst I feel as I try to become UN with the e-Universe.

And, if you happen to be an over-extended subscriber to my own business emails, you have my blessing to unsubscribe. No hard feelings. I know your pain.

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